“Guerrilla Marketing for Nonprofits” – My review

Wow! What a great book.

I’ve pastored an urban church for 11 years now. I’ve also been involved in business and real estate for the past 15 years or so. When I first came across Jay Levinson and Seth Godin’s original “Guerilla Marketing” book in the 1990s, some of the concepts were just what our small company needed to go from me and my wife in the garage…to 8-10 employees in a storefront. I know that’s small potatoes for some people, but for us it was huge. The concept of guerilla marketing and methods we’ve learned through the years have saved us money and given us a massive return. Actually because of it we’ve been able to invest more heavily into ministry even though the churches we’ve served in haven’t been able to support fulltime staff members.

In the late 1990s we even contacted Mr. Levinson for some coaching and consulting on a marketing campaign. I guess you could say I’m a huge committed fan of the entire franchise.

When I first heard about “Guerilla Marketing for Nonprofits” I was excited about the concept. There are some differences between the bottom line in business and the bottom line with non-profits. This book notes the differences and gives loads of practical tools that non-profits can use to increase involvement and revenues. If you’re involved in directing a non-profit or a ministry…this needs to be one of your “must read” books. Seriously, don’t let this one pass.

For those of you familiar with the Guerrilla Marketing concept and Jay Levinson, there will be repetition of a number of basic concepts but much of the book is completely new material.

So, to sum it up…if you’re in business, or ever want to be…read any of the “Guerrilla Marketing” books you can get your hands on. If you’re involved in non-profit leadership, then go order this book.


Steven Earp